How much does a pound of Chenghai toys cost? Revealing the recent hot toy market trends
Recently, Chenghai Toys, as an important distribution center for the domestic toy industry, has once again become the focus of attention of consumers and investors. In particular, the topic "Toys are sold by the pound" has caused heated discussions on social media. This article will combine the hot topics and hot content on the Internet in the past 10 days to provide you with a structured analysis of the market situation of Chenghai toys and answer the question "How much does a pound of Chenghai toys cost?"
1. Overview of Chenghai toy market

Chenghai District is a district under the jurisdiction of Shantou City, Guangdong Province. It is known as the "Capital of Toys and Gifts in China". Thousands of toy manufacturing companies are gathered here, and their products are sold all over the world. Recently, with the rise of e-commerce live broadcasts and short video sales, the sales model of Chenghai toys has also changed, and some merchants have begun to attract consumers by "selling by the pound."
2. Chenghai toy price analysis (data in the past 10 days)
| Toy Category | Average price (yuan/jin) | Popular styles | sales channel |
|---|---|---|---|
| plastic building blocks | 15-25 | Mini assembled model | E-commerce platform, live broadcast delivery |
| stuffed toys | 20-30 | Cartoon animal doll | Wholesale market, short video platform |
| electric toys | 30-50 | Remote control cars and robots | Cross-border e-commerce, offline stores |
| educational toys | 25-40 | Magnetic pieces, puzzles | Maternity and baby stores, community group buying |
3. Hot Topics and Consumer Feedback
1.Is "selling by the pound" a good deal?Many netizens discussed whether "Chenghai toys sold by the pound" are really affordable. Judging from the data, some low-priced toys (such as plastic building blocks) are indeed cost-effective, but high-end electric toys priced by the kilogram may not be as cost-effective as buying single products.
2.Live streaming drives salesIn the past 10 days, toy live broadcast sales on Douyin, Kuaishou and other platforms have increased significantly. Some Chenghai merchants have attracted consumers through methods such as "opening blind boxes" and "mixed weighing", and the sales volume in a single live broadcast can reach tens of thousands of kilograms.
3.Consumers worry about quality issuesSome buyers have reported that toys sold by the pound may be defective or mixed with low-quality products. It is recommended to choose a reputable merchant and pay attention to product reviews.
4. Future trends of Chenghai toys
1.Increased demand for personalized customizationAs consumers demand more unique toys, some companies in Chenghai have begun to provide customized services, such as engraved dolls and exclusive puzzles.
2.Cross-border e-commerce has become a new growth pointWith the entry into force of RCEP, Chenghai's toy exports to Southeast Asia, the Middle East and other places have expanded, and cross-border e-commerce sales are expected to increase by more than 30% in 2023.
3.Environmentally friendly materials attract attentionThe concept of "sustainable toys" has been heating up recently, and toys made of environmentally friendly materials such as degradable plastics and recycled fibers are more popular among young parents.
5. Summary
Chenghai Toys' "sell by pound" model not only has a price advantage, but also has certain controversies. Judging from the market data of the past 10 days, categories such as plastic building blocks and plush toys have high cost performance, while high-end toys are recommended to be purchased by the piece. In the future, Chenghai's toy industry will develop in the direction of personalization, cross-border and environmental protection, and consumers can choose the appropriate purchasing method according to their needs.
If you plan to buy Chenghai toys in the near future, you may wish to pay attention to e-commerce sales or live broadcast promotions, and you may be able to find your favorite products at a more affordable price!
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