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What’s a good name for food?

2026-01-15 07:42:27 constellation

What is a good name for food: Analysis of hot topics and naming trends on the Internet in the past 10 days

In today's fast-paced consumer market, an attractive food name can not only quickly catch consumers' attention, but also convey the brand concept. The following is an analysis of food naming trends based on hot topics across the Internet in the past 10 days, including structured data and practical suggestions.

1. Recently popular food name keywords

What’s a good name for food?

keywordsSearch volume (10,000 times)Related categories
Zero addition48.6Healthy food/condiments
plant based32.1Vegan/alternative proteins
Intangible cultural heritage28.9Traditional pastries/local specialties
crunchy25.4Snacks/Puffed Food
Explosive cum22.7Dessert/Baking

2. Analysis of naming patterns of popular foods

1.Sensory stimulation type: The "Fluid Cheese Tart" that became popular on Douyin recently gained 20 million+ views in a single week by describing its taste. Similar cases:

naming formulaCaseConversion rate improvement
verb + sensory wordBursting Lava Chocolate37%
Repeated words + textureGlutinous mochi balls29%

2.Health endorsement type: Xiaohongshu data shows that the sharing volume of light food products with the word "no burden" increased by 210% year-on-year. Typical naming structure:

health factorsNaming examplePremium space
clean label5 Pure Ingredient Granola Bars40-60%
function pointingSin-free potato chips for late night snacks25-35%

3. New trends in regional cultural naming

Taobao data shows that the conversion rate of food names that combine dialects is 18% higher than the average, such as:

Regional characteristicsnaming casecultural elements
Sichuan and Chongqing flavorBashi Deban hotpot baseDialect+Emoji
Jiangsu and Zhejiang characteristicsNuodudu osmanthus cakeOnomatopoeia + seasonal

4. Generation Z’s preferred naming rules

Research on the food area of Station B shows that the post-00s generation prefers names with the following characteristics:

FeaturesProportionRepresentative cases
Internet meme fusion42%"Jue Juezi" crispy strips
Contrast cute combination38%Cranky Sweetheart Chili Tiao

5. Guide to avoid pitfalls in food naming

1. Avoid using uncommon words (such as "Taotie Banquet" search volume dropped by 65%)
2. Use English mashups with caution (tests show that the click-through rate of "cheesecake" is 23% lower than that of pure Chinese names)
3. Pay attention to trademark risks (the rejection rate of food trademarks in Q2 2023 will reach 41%)

Summary:A good food name needs to take into account the memorability, spreadability and compliance. It is recommended to adopt a three-stage structure of "core selling point + emotional value + differentiated modification", such as "Dancing Durian Layer Cake". Only by regularly monitoring hot words on social platforms and organically combining Internet popularity with product features can you create a food name that has both traffic and can withstand market testing.

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