How to join tatami: Analysis of popular entrepreneurial projects in 2024
In recent years, as a home product with both practicality and cultural characteristics, tatami has continued to grow in market demand and has become the focus of entrepreneurs' attention. This article will combine the hot data of the entire network for nearly 10 days to analyze the industry trends, brand comparisons and operating procedures of tatami franchise for you.
1. Hot trends in the tatami industry in 2024
According to Baidu Index and social media monitoring, the number of searches related to tatami in the past 10 days increased by 35% year-on-year. The following are the hot topic rankings:
| Ranking | Hot keywords | Search volume peak | Related requirements |
|---|---|---|---|
| 1 | Tatami customization | 8,200 | Small apartment renovation |
| 2 | Japanese tatami franchise | 6,500 | Entrepreneurship Projects |
| 3 | Environmentally friendly tatami | 5,800 | Healthy Home |
| 4 | Multifunctional tatami | 4,300 | Space utilization |
2. Comparison of mainstream tatami franchise brands
Through the survey of 15 well-known brands, the key franchise data are sorted out as follows:
| brand | Franchise fee (10,000 yuan) | Store requirements (㎡) | Supply Discounts | Training cycle |
|---|---|---|---|---|
| Washi Yaju | 3-5 | 60+ | 45% off | 7 days |
| Tang style tatami | 5-8 | 80+ | 42% off | 10 days |
| Sakura Rhyme | 2-4 | 50+ | 50% off | 5 days |
3. Six steps of the franchise process
1.Market research: Analyze local decoration style preferences, focusing on the needs of 80-120㎡ apartments
2.Brand Filter: It is recommended to conduct on-site inspections of more than 3 brand factories
3.Qualification Review: Business license, venue certificate and other documents are required
4.Store decoration: The standard store decoration cycle is about 15-20 days
5.Personnel training: The core course includes the entire process of measurement, installation and after-sales service
6.Opening and operating: Headquarters usually provide marketing support for the first 3 months
4. Investment return analysis
| City level | Initial investment (10,000 yuan) | Average orders per month | Gross profit margin | Return to this cycle |
|---|---|---|---|---|
| First-tier cities | 25-35 | 15-20 orders | 45%-55% | 10-14 months |
| Second-tier cities | 15-25 | 8-12 orders | 40%-50% | 12-18 months |
5. Key elements for successful franchise
1.Site selection strategy: Priority is given to the surrounding area of building materials market or concentrated areas of newly built communities
2.Product portfolio: It is recommended to maintain the structure of 30% customized model + 50% standard model + 20% peripheral accessories
3.Online traffic drainage: Douyin #tatami topic views have exceeded 800 million times, and short video marketing needs to be paid attention to
4.After-sales service: Regular maintenance can increase the repurchase rate by 35%
The tatami industry is currently ushering in a period of consumption upgrading dividends. Choosing a brand with a complete supply chain and design and R&D capabilities can significantly reduce entrepreneurship risks. Investors are advised to pay attention to innovative product lines such as environmentally friendly bamboo and intelligent lifting. These categories have increased by 70% year-on-year in recent exhibitions.
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