What is "reporting by the dead"? ——Revealing the hot topics and phenomena on the Internet in the past 10 days
Recently, the term "dead people running newspapers" has suddenly become the focus of hot discussion on the Internet. This article will combine the hot topic data of the entire network in the past 10 days to analyze the meaning behind this phenomenon and sort out relevant hot topics.
1. What is "reporting by the dead"?
"Dead people run newspapers" originally referred to the absurd phenomenon of certain media organizations continuing to operate in the name of deceased people. Now it has been extended by netizens as "a media output model with empty content, lack of innovation, and mechanical repetition." The popularity of this term reflects public dissatisfaction with the quality of some current media content.
2. Data statistics on hot topics across the Internet in the past 10 days
| Ranking | Topic Category | heat index | Typical representative |
|---|---|---|---|
| 1 | Social and people's livelihood | 9,850,000 | Heavy rain disaster relief in a certain place |
| 2 | entertainment gossip | 8,720,000 | A celebrity’s divorce scandal |
| 3 | Technology digital | 7,560,000 | New generation mobile phone released |
| 4 | international current affairs | 6,890,000 | A leader of a certain country visits China |
| 5 | Finance | 5,430,000 | Big swings in the stock market |
3. Typical manifestations of the phenomenon of "dead people running newspapers"
1.Serious homogeneity of content: Multiple media reports on the same event are highly similar and lack a unique perspective.
2.The proliferation of clickbait: In order to attract traffic, some media deliberately create sensational headlines, but the content is empty.
3.Fact checking missing: Unverified information is retweeted and spread in large numbers, leading to the spread of rumors.
4.Original content is scarce: A large number of media rely on reprinting and washing manuscripts to maintain operations, and lack in-depth reporting.
4. Quality analysis of hot content in the past 10 days
| Content type | Proportion | Originality rate | average reading time |
|---|---|---|---|
| In-depth reporting | 12% | 85% | 3 minutes and 28 seconds |
| regular news | 45% | 32% | 1 minute 15 seconds |
| entertainment gossip | 23% | 18% | 45 seconds |
| Advertising soft copy | 20% | 5% | 30 seconds |
5. How to avoid the phenomenon of “dead people reporting”
1.Strengthen originality capabilities: Media organizations should establish professional editorial teams to increase the proportion of original content.
2.Focus on content quality: Reduce the output of low-quality content and increase in-depth reporting and exclusive perspectives.
3.Rigorous fact checking: Establish a complete content review mechanism to prevent the spread of false information.
4.Innovative expression: Try new content presentation methods such as videos and live broadcasts to improve user stickiness.
6. Public expectations for media content
According to the latest online survey:
| Looking forward to the direction | support rate |
|---|---|
| More in-depth investigations | 68% |
| Reduce entertainment gossip | 55% |
| Add practical information | 72% |
| Improve reporting timeliness | 63% |
Conclusion
The emergence of the phenomenon of "dead people running newspapers" reflects certain pathological characteristics of the current media ecology. In an era of information explosion, media organizations should adhere to professionalism and provide truly valuable content instead of becoming traffic-first content factories. The public should also improve their media literacy and jointly promote the healthy development of the media environment.
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